Reinvent your typical fat camp with Camp Thirty.

the client

Fat camps around the world have a mission of teaching people (particularly kids) to lose weight. This can lead to eating disorder mentalities and generally promotes fatphobia in society.

SNL cast member and creator of Hulu’s Shrill, Aidy Bryant founded Camp Thirty to dismantle the goals and mentality of these traditional fat camps. The camp teaches kids about fatphobia, body neutrality and acceptance, the difference between fat and unhealthy, and prevents detrimental mentalities.

*Student Project

the goods

+ Branding
+ Design for Good
+ Brand Identity
+ Naming
+ Concept
+ Copywriting