Learn an erased history.

the client

Breakfast is part of a morning regime and committing to social justice education can easily be woven into that routine with this cereal. Inspired by Wheaties, Cereal for Change was developed with a goal of educating people on historical figures that are overlooked and bring their impact to light. A collaboration between the ACLU and Clif, this product is a limited edition cereal line featuring marginalized historical figures who have been erased from history lessons.

*Student Project

the goods

+ Packaging
+ Design for Good
+ Research
+ Ad Campaign
+ Concept