Fork. Chopstick. Hands. is a cookbook dedicated to spotlighting BIPOC chefs.

the client

Conversations about the culinary world and cultural appropriation are intertwined when chefs take foods outside of their own culture and profit from it. It’s a complicated and cloudy topic. However, this cookbook opens that conversation directly from the chefs who are most impacted by it while also telling their experiences and recipes.

the goods

+ Publication
+ Art direction
+ Copywriting
+ Naming
+ Concept

+ Design for Good

the audience

The audience for Fork. Chopstick. Hands. have middle to upper class incomes, care about social justice, have an interest in food, and love to learn. Cultural appropriation and its impact is a complex topic to most so this audience would appreciate and want this publication.

brand voice

Poised / Cultural / Warm

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