Marching band is made easy with MarkTime.
the client
Learning and navigating drill for marching band can be disorganizing and difficult to teach. Drill is the steps and positions to create different images on a football field during a marching band performance. Organizing large groups and coordinating each person can result in a lot of confusion and requires unique customization.MarkTime is an app that touches on the major components of marching band and puts them all in one place. With MarkTime, band directors use the MarkTime iPad app to coordinate all drill, music, and announcements which are then communicated to marchers via iPhone app.
the goods
+ UI/UX+ Art direction
+ Logo
+ Marketing Collateral
+ Naming
+ Concept
the audience
The target audience is high school, college, and competitive marching band communities. Band directors will need to register their bands on MarkTime, but marchers, band parents, and other team members are able and encouraged to use the phone app.brand voice
Clean / Collegiate / Sleek
the ad concept
The “Like Everybody’s Watching” campaign puts a spin on the “Dance like nobody’s watching” saying. It encourages directors and bands to download the app as a reminder that marchers are performers, and good performers need to be well-organized; accessible; and highly communicative.
