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Intimate first experiences told through Oneself.





the client

Oneself is a seasonal journal devoted to sharing intimate stories about first experiences. With a passion to delve deep into the human condition, Oneself gathers unique stories, conversations, and advice on a myriad of first experiences. This designed edition explores emotional stories of experiencing grief for the first time. The journal features photography from myself and Jake Moore.


the goods

+ Publication
+ Photography
+ Naming
+ Concept






the audience

The Oneself audience consists of emotional, sensitive, and empathetic people. For this publication age, race, and other demographic do not matter. It is  about the interest of the person and their relationship with the human condition.


brand voice

Soft / Intimate / Delicate
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