Size matters at The Big Board.

the client

At The Big Board, players function as board game pieces and can physically move across a life-size board and play the game with their party guests. All additional pieces such as dice and hotels are scaled appropriately.

The games featured in the venue are Monopoly, Sorry, and Candyland. Similar to Escape Rooms, customers reserve a board game room, and then can enjoy an immersive board game experience!

the goods

+ Branding
+ Copywriting
+ Collateral
+ Naming
+ Concept

the audience

There are two major target audiences this venue will cater to: immersive experience go-ers and board game enthusiasts.

The immersive experience go-ers are extroverted, adventurous, and crave a cute Instagram picture. The board game nerds are traditionally introverted, fun-loving, and can be serious about game play.

brand voice

Fun /  Vibrant  /  Funky  /  Controlled Chaos

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