No business shall be conducted.

the client

Any action movie lover likely has seen the John Wick series and knows of the infamous Continental Hotel chain. In these films, the luxurious hotel is the heartbeat of the rules and regulations of the underground assassin community. The hotel provides sanctuary for assassins, amenities, as well as a bar for guests to frequent. While these movies discuss the hotel, no branding is ever seen...until now.

*Student Project

the goods

+ Art Direction
+ Branding
+ Hand Craft
+ Brand Identity
+ Logo
+ Collateral