No business shall be conducted.

the client

Any action movie lover likely has seen the John Wick series and knows of the infamous Continental Hotel chain. In these films, the luxurious hotel is the heartbeat of the rules and regulations of the underground assassin community. The hotel provides sanctuary for assassins, amenities, as well as a bar for guests to frequent. While these movies discuss the hotel, no branding is ever seen...until now.

*Student Project

the work

I designed and produced the branding system, printed collateral, weaponry box, building exterior, website, ad campaign, and art directed the photoshoot for The Continental. The brand identity leans on a more classical style, inspired by vintage guns, but with a twist. In true continental fashion, I discretely hid weaponry motifs of bullets and guns in the intricate patterns I designed.

the goods

+ Art Direction
+ Branding
+ Hand Craft
+ Brand Identity
+ Logo
+ Collateral