What’s better than one CPG brand? Two.

the work

Olipop and Momofuku combined forces to execute the Drizzle and Drip tour. Traveling to major cities, this activation invited customers to try new caramel apple and sauce flavors from both brands. The activation’s branding draws inspiration from produce stickers. It emphasizes the freshness and quality of Momofuku and Olipop products and aims to capture a young audience. 

the goods

+ Experiential
+ Branding
+ Social