Meet the new sauces.
the work
Momofuku launched a new line of sauces. Multiple moving parts in this project includes brainstorming and execution of packaging, conceptualizing campaign and product launch, and planning/managing a photo and videoshoot. The launch campaign harkens to old-school recipe motifs of cut-me-out dotted lines, handwritten instructions, and illustrations to communicate a timeless flavor that took the chefs at Momofuku years to perfect. Unique colorways tie back to the original brand and custom packaging treatments, exciting consumers while remaining familiar.the goods
+ Campaign+ Video
+ Photoshoot
+ Social
